Color trend for women's footwear

SPRING / SUMMER 2022

A tantalizing mix of energizing bright colors and saturated pastels creates a sense of optimism for S / S 2022 women's footwear and accessories, while timeless and basic neutrals convey a strong message of sustainability.
Color has an important role to play by 2022, aligning itself with emotional purity, which highlights how consumers will manage moods after long periods of restriction and uncertainty. This will drive the need for versatile and upbeat tones that also convey stability and balance.
For shoe categories, the palette is defined by two main characteristics. The former sees a continuation of classic, restorative colors defined by healthy, natural hues, linked to longevity, healing as a built-in habit, and the growing need for organic color sources. The second focus is on high-energy, cheerful glows that align with a mood of hope and optimism. Saturated hues are key here and keep the conversation around digital design evolving.
Color Forecast:
Red, sundial, blue in different shades, gray green and digital lavender